Post by account_disabled on Feb 22, 2024 5:09:34 GMT -5
Contact with the customer does not end when they pay for their purchases: a good post-sales message can be very important for your commercial strategy. After all, after-sales is an opportunity to strengthen the relationship with the customer, with the aim of gaining loyalty and making them advocates for the brand — which, ultimately, converts into more sales. In general, companies pay a lot of attention and invest a lot of energy thinking about how to attract new customers and how to convince them to buy. But, in addition, it is very important to develop after-sales strategies — to maintain a relationship with customers, after they are acquired for the first time. This is done with two main goals in mind: Build customer loyalty , so that they continue to frequent your establishment and buy more and more. After all, acquiring a new customer can cost 5 to 7 times more than keeping a current customer, according to famous marketing professor Philip Kotler. Create brand advocates — that is, offer such an incredible experience to your customers that they will want to talk about it with other people and refer new customers to the establishment.
Of course, there are several strategies you can apply in your store or restaurant to achieve these goals. The point is that post-sales messaging is one of the simplest, cheapest and most efficient ways to start doing this. From this, you Lebanon Mobile Number List can develop other more complex after-sales strategies. Check out other content to help your company grow on the ConnectPlug blog How to send an after-sales message? To send an interesting post-sale message is effective, you need to decide how to send it. It all depends on the contacts you have available — and what you can ask customers to do when making their first purchase. The most important thing is to moderate the intention to show care, without seeming invasive. In this sense, you can send different types of messages through different channels, as in the examples below. Keep in mind that, to save time, you can leave some message templates ready — and just send them via the chosen channel. after-sales message After-sales message via WhatsApp This is the most common option, given the enormous reach of this social network in Brazil: around 169 million people use it in the country.
As communication via WhatsApp tends to be more direct, it is important to write a short and succinct message that: call the customer by name, thank him for choosing your establishment, say that your establishment remains available. Depending on the specifics of your establishment (and the customer service provided), you can include other information in addition to this — as long as your message is not too long. Furthermore, if you choose to send images, make sure that the texts are legible and that the image was sent correctly, along with the text. In any case, a simple but well-written text works very well as an after-sales message. After-sales message via email Another very popular channel for after-sales messaging is email. This is an interesting choice for e-commerces , as registrations usually require emails and most transactional messages (such as purchase confirmation) arrive through this channel. In email, you can develop a slightly longer communication , mixing images and texts. Thank them for their purchase, tell them a little more about your establishment and invite the customer to follow you on social media.
Of course, there are several strategies you can apply in your store or restaurant to achieve these goals. The point is that post-sales messaging is one of the simplest, cheapest and most efficient ways to start doing this. From this, you Lebanon Mobile Number List can develop other more complex after-sales strategies. Check out other content to help your company grow on the ConnectPlug blog How to send an after-sales message? To send an interesting post-sale message is effective, you need to decide how to send it. It all depends on the contacts you have available — and what you can ask customers to do when making their first purchase. The most important thing is to moderate the intention to show care, without seeming invasive. In this sense, you can send different types of messages through different channels, as in the examples below. Keep in mind that, to save time, you can leave some message templates ready — and just send them via the chosen channel. after-sales message After-sales message via WhatsApp This is the most common option, given the enormous reach of this social network in Brazil: around 169 million people use it in the country.
As communication via WhatsApp tends to be more direct, it is important to write a short and succinct message that: call the customer by name, thank him for choosing your establishment, say that your establishment remains available. Depending on the specifics of your establishment (and the customer service provided), you can include other information in addition to this — as long as your message is not too long. Furthermore, if you choose to send images, make sure that the texts are legible and that the image was sent correctly, along with the text. In any case, a simple but well-written text works very well as an after-sales message. After-sales message via email Another very popular channel for after-sales messaging is email. This is an interesting choice for e-commerces , as registrations usually require emails and most transactional messages (such as purchase confirmation) arrive through this channel. In email, you can develop a slightly longer communication , mixing images and texts. Thank them for their purchase, tell them a little more about your establishment and invite the customer to follow you on social media.